This could possibly be the best thing the big beer companies have ever done to support craft beer. There was always a somewhat unspoken "us vs them" mentality in the craft beer community regarding the relationship between macro and micro beer. Budweiser just used the internet troll argument on one of the most public of stages and it just makes them look like idiots.
They are talking down to craft beer lovers and making it sound like hard work and care goes into the brewing of budweiser. And anyone who likes a Pumpkin Peach ale is an idiot for not drinking piss flavored corn and yeast juice. As an aside and if you would like a bit of irony, Elysian brewery who the abinbev company owns, makes a pumpkin peach ale. So they are actually talking down to their own potential customers.
Bud is "for people who like beer brewed the hard way."... What does that even mean? All the ingredients and recipes are dumped into a program, moved through the brewing process by automated pumps into the fermentation chambers where they are monitored by computers for temperature and co2 levels in budweiser plants. So who is brewing this the hard way? Are we supposed to feel sympathetic to those over worked pumps? Is the Bender analog in the Bud plant not getting paid overtime?
You have to think to yourself, "Self, what is the point of a commercial?". If I were to answer for your self, I would say the point is to sell a product. Then who was the intended target of this commercial?
Maybe it was Craig's uncle who refuses to drink most anything but Bud Light. But why would you need to sell him more beer? He's already sold.
Maybe they are trying to change people's minds who drink craft beer? By insulting them and calling them hipsters? And why would they buy craft beer companies if they just want people to drink more bud?
Or Maybe they are just jackasses who are buying into their own hype and declining market share. Who thought this would be a good way to get more people on their side since "Murica, fuck yeah".
All I really know is that you should keep an eye out for the "Pumpkin Peach Ale Fest 2015".