Monday, February 2, 2015

Budweiser: SHOTS FIRED

If you were living under a rock or just don't particularly care for sportsball, you may not have heard about the commercial that the MacroBeer company Budweiser aired during halftime. Please let me enlighten you.

This could possibly be the best thing the big beer companies have ever done to support craft beer. There was always a somewhat unspoken "us vs them" mentality in the craft beer community regarding the relationship between macro and micro beer. Budweiser just used the internet troll argument on one of the most public of stages and it just makes them look like idiots.

They are talking down to craft beer lovers and making it sound like hard work and care goes into the brewing of budweiser. And anyone who likes a Pumpkin Peach ale is an idiot for not drinking piss flavored corn and yeast juice. As an aside and if you would like a bit of irony, Elysian brewery who the abinbev company owns, makes a pumpkin peach ale. So they are actually talking down to their own potential customers.

Bud is "for people who like beer brewed the hard way."... What does that even mean? All the ingredients and recipes are dumped into a program, moved through the brewing process by automated pumps into the fermentation chambers where they are monitored by computers for temperature and co2 levels in budweiser plants. So who is brewing this the hard way? Are we supposed to feel sympathetic to those over worked pumps? Is the Bender analog in the Bud plant not getting paid overtime?

You have to think to yourself, "Self, what is the point of a commercial?". If I were to answer for your self, I would say the point is to sell a product. Then who was the intended target of this commercial?
Maybe it was Craig's uncle who refuses to drink most anything but Bud Light. But why would you need to sell him more beer? He's already sold.
Maybe they are trying to change people's minds who drink craft beer? By insulting them and calling them hipsters? And why would they buy craft beer companies if they just want people to drink more bud?
Or Maybe they are just jackasses who are buying into their own hype and declining market share. Who thought this would be a good way to get more people on their side since "Murica, fuck yeah".

All I really know is that you should keep an eye out for the "Pumpkin Peach Ale Fest 2015".

Thursday, November 20, 2014

Angel City's "For the Sake of Ale"

Tonight, at the Japanese-American Cultural & Community Center in downtown, join me for the release of "For the Sake of Ale", the latest of Angel City's bottle releases! Inspired by the brewery’s neighbors in Little Tokyo, Angel City has combined their brewing expertise with traditional Japanese sake fermentation methods to create a unique style of beer. The beer uses a traditional sake-style rice and koji fermentation which balance naturally with the malted barley and hops. Huge floral notes blend with fruit flavors of pear and pineapple, then round out with a signature, dry finish. For the Sake of Ale weighs in at 9.2% ABV and should be a really interesting beer.

“This is one of our greatest brewing experiments to date,” said Angel City brewer, Layton Cutler. “We’re excited about the beer, and the fact that it has a relevant cultural reference. Being next to Little Tokyo and in such a diverse neighborhood, there is constant inspiration and this is one great result.” 

Angel City will be serving samples of For the Sake of Ale alongside viewings of Arts District artist, JW Pippen’s Jugatsuzakura. His piece is a riveting new samurai-themed sculpture using oak barrel staves from Angel City brewing barrels. This sculpture ties together Pippen’s continued interest in Japanese culture and love of the Los Angeles Arts District. During the event sushi and mochi will also be served. There are three tasting sessions throughout the evening – 6:00pm, 7:00pm and 8:00pm. To purchase a ticket to the event and for more information, visit the “For the Sake of Ale Tasting Party” page on Eventbrite.

Starting November 20th, For the Sake of Ale will be available in limited 22oz bottles at the Angel City Public House and very limited draft throughout Los Angeles. Use the beer finder to locate it outside of the Public House:

Wednesday, November 19, 2014

Goose Island rarities at the Goat!

Just a quick one for everybody today. Next Wednesday, November 26th join us at the Surly Goat for a tap takeover of epic proportions. The Goat got a hold of some of the true barrel aged rarities from Goose Island and will have them on tap for You next week! I know some people are down on Goose Island due to who owns them, but that really hasn't stopped their Bourbon County line from being outstanding. 

Check out this Tap List:

2014 Bourbon County Vanilla
2014 Bourbon County Coffee
2013 Bourbon County Stout
2014 Bourbon County Stout
2013 Bourbon County Barleywine
2014 Bourbon County Barleywine
The Muddy Imperial Stout
Madame Rose Flanders Oud Bruin
Class of '88 Belgian Strong Pale Ale
Rambler IPA
The Illinois Double IPA
Matilda Lambicus
Festivity Brown Ale
Père Jacques Dubbel
Matilda Belgian Strong Pale Ale
Sofie Saison
Goose Island IPA
Bottles: 2013 Bourbon County Backyard Rye with Berries

That is not a bad gathering of beers if I say so myself. So come on out next Wednesday and drink some bad ass beers with LA's finest beer drinkers at the Surly Goat!

Saturday, November 8, 2014

The Art of Craft

Did you ever wonder how your favorite breweries came up with their sweet logos? Did you ever want to hear John Verive talk for several hours? Well, you can have both of these things as the American Institute for Graphic Arts is hosting a panel to discuss brewery branding and brewing techniques.

As Los Angeles’ beer community continues to grow, AIGA LA will recognize those who are part of its roots with an experienced panel that’s ready to talk beer, batches and solid first drafts.  The event will take place on Wednesday, November 12, from 7PM-9PM at Golden Road Brewing.

John Verive (Founder of Beer of Tomorrow, Certified Cicerone® and freelance writer for The Los Angeles Times, Los Angeles magazine and Beer Paper LA) will moderate Asif Ahmed (Art Director, Golden Road Brewing), Lee Bakofsky (Brewer and Packaging Manager, Eagle Rock Brewery) and Andrew Bakofsky (Marketing Manager and Brewing, Eagle Rock Brewery) as they share their stories, experiences and insights into how LA’s most prominent beer brands were born and cultivated.  

The ticket price includes one GRB beer unless you are a member of the AIGA. Then you get two...
Prices are as follows:

AIGA Members (Supporter) $20
AIGA Members (Contributor) $25
Non-Members $30

Monday, November 3, 2014

Come support Bernie Wire and Wounded Warrior

It's been a while since I've had time to post, but i can take a couple minutes out of my day for anything that supports the wounded warrior protect. What am I talking about? The opening reception for Bernie Wire's latest exhibit of photos in the Ramona Room at Mohawk Bend.

The Reception takes place Tuesday November 11th, from 5:30 -7:30. After the reception the party will continue in the bar until 9:30ish. There will also be a running slide show of hundreds of Bernie's photos from years past to the present.

This year’s exhibit titled “Drink the Beer You Love – Love the Beer You Drink” features images of hops, breweries, bottles and taps. This exhibit will have 10, 24x36 inch and one 36x36 inch prints on aluminum. This works by infusing dyes directly into specially coated aluminum sheets, which produces vibrant colors with an amazing luminescence.

The exhibit opens on Veterans Day and $100 from each print sold will be donated to the Wounded Warrior Project. I would like to encourage everyone to make a donation no matter what amount.

Thursday, September 25, 2014

LA Beer Week 6 Kickoff

For the last five years, LA beer week was all about the big finale at Union Station. It was the culminating event of the week and capped it off with a good amount of all the beers you could drink from around town and beyond.

This year with the stepping down of the former organizers, there was a gap for the beer week that the newly formed L.A. brewers guild willingly stepped in to fill.
They decided to depart from the previous format of an end of the week celebration at union station to a beginning of the week kick off in Chinatown. Still just a train ride away from union station, the event provided some much needed breathing room for all the brewers and attendees that the previous years did not. As an extra bonus, it was outdoors in the shade so everyone wasn't sweating their asses off!

All 25 members of the brewers guild were in attendance showing off their latest and greatest brews for the thirsty crowd. We're not big enough to have an L.A. only beer week, but we're getting there pretty quickly.
Some of my favorite brewers from the fest were:
Beachwood brewing co: Vulcanizer Collab with Drakes. A 7.1 abv west coast ipa.
Reverend Nats: This cider maker form Oregon brought the goods. They had an amazing fresh hopped apricot cider and a heavily hopped 10% Apple cider.
Highland park Brewery: My favorite from them so far was their Beer Spaceship.  A somewhat lightly hyped session ipa

All in all, I'd have to say that this year was a significant improvement over last year's event. The organizers really worked hard to ensure that everyone would have a good, safe time. Cheers to them and Fran specifically for making it happen, cap'n!

Monday, September 15, 2014

LA Beer Blog's guide to LA Beer Week 6!

Every year, you see lots of people post about how cool all the beer week events are and how much fun they had and yadda yadda yadda... This year, I want to make sure to be the swiss army knife of blogs and give you everything you need to be prepared for this years LA Beer Week!

Oh, in case you don't know, LA Beer Week is a series of beer related events that go from Sep 20-28 in the Los Angeles area. These events celebrate drinking local and partaking in the craft beer community. On to the events!

Sep 19th-30th The Coaster Show - While  LABW officially starts the 20th, the last couple of years it has been kicked off a couple weeks earlier by the Coaster Show. This is a cool, art focused event where artists from all over LA come together to do their art on the coaster medium. If you don't have any idea what I'm talking about, check out more info here.

Sep 20th LA Beer Week kickoff - This is kind of a big deal. In the past, there has been the finale at union station to cap off LABW. This year, since the beer week is under new management, they decided to do a kick off event instead to get everyone in the beer week mood!
This event is unfortunately sold out as of yesterday, but I still had to mention it since it is where the party will be. If you have tickets already, I'll see you there!

Sep 21 ERB brewers brunch - If you happen to find yourself a little hungover after the kick off, you should definitely go get yourself some hair of the dog with Jeremy and crew at ERB on Sunday! Chef Jerry will be serving up some tasty goodies and ERB will be fully functional and ready to serve all the Unity you will need.

Sep 23rd Cask and ye shall receive - MacLeod Ale Brewing Co is putting on it's first cask specific event. There will be casks from several breweries, people talking about cask beer, and an all around good time. Make sure you get to this a little early. It is free and there is not that much room in the tap room.

Sep 24th Fullpint takes over the oinkster - The Oinkster Eagle Rock is hosting the super cool crew from The Full Pint. The Full Pint crew is picking their favorite Drafts and Bottled beers, and we will be offering a couple exclusive food items made especially for The Full Pint peeps.

Sep 25th Meeting of the guilds - Three of California's brewers guilds are meeting up at Mohawk bend and bringing some of their best beers in a tap take over. So basically the best beer from San Diego, LA, and San Francisco will be on tap. Do you really need to know more than that?

Sep 27th Walker's wild ride - Walker's Wild Ride has become somewhat of a tradition when it comes to cool beer things happening in LA. If you're not familiar, David Walker (of Firestone Walker fame) loads a bunch of kegs of really good FW beer into his Land Rover and drives around town with them. Making stops at all the bars where the children have been good. He's pretty much the Santa Claus of craft beer. Except more British.

Sep 28th Block party with smog city and monkish - To close out beer week, you may want to spend some time at the Glendale Tap. They are bringing you two of the best breweries in LA in a end of week tap takeover. Smog City always brings the goods and this gives people in LA a chance to try some of Torrance's finest representatives.

Friday, September 5, 2014

2nd annual Coaster show

Last night I got a chance to go check out the Coaster show that is held at the La Luz de Jesus art gallery the night before it opened to the public! (I'm fancy.) This is the first event that really starts the festivities for LA beer week.  It runs from tonight, September 5th, until the end of LA beer week, September 28th. But as I mentioned, I got in last night and I gotta say, the Coaster show has some pretty damn impressive art work.

Using your everyday, regular beer coaster as the canvas, the Coaster show features over 1000 individual coaster size masterpieces. Ranging from a painting of a pug dressed as batman, to Christoper Walken, to some kind of industrial collage very reminiscent of warhammer 40k, you can find something that suits your taste if you want to take one of these home. Oh yeah, you can buy the coasters. I don't know if you want to use them to set your beer on though... Ranging from free (although I didn't see any with a free price tag) to $250, every one of the over 1000 pieces is for sale.

La Luz de Jesus is located at
4633 Hollywood Blvd
Los Angeles, CA 90027

If you have any questions or need to get in touch with someone about the event, Contact Matt Kennedy, Gallery Director for availability and purchase info: (323) 666-7667

Well, without further ado, check out some of the art that's on the walls after the jump

Wednesday, September 3, 2014

House of Blues "Local Brews, Local Grooves"

Coming up pretty quick, is the House of Blues inaugural beer/music event "Local Brews, Local Grooves". Next Thursday, September 11th, they are putting on a bit of show and dance with some exceptional local craft beers paired with a specially crafted gastropub style menu. The event features some great local bands to keep it mellow while you enjoy the goods.

With the music raging in the background, you will be able to sample 30 different craft beers from 10 breweries including local favorites Golden Road, Eagle Rock, Smog City, St. Archer, Lagunitas, Stone and Angel City.

General admission tickets for the event are $8 with a $40 vip option available. While tickets don't get you any actual beers, you will be able to purchase a wristband to get five 4oz samples for $15 on site and purchase additional tasters for $3 a piece.

The gastropub inspired menu is available for purchase there on site and will include Smoked Barbequed Wings, Gourmet Sausage Hot Dogs with Grilled Onions and Peppers, Smoked Brisket Sandwich, Vegetarian Flatbread, and Bacon Flavored Popcorn.

The featured band will be Rumours - The Ultimate Tribute to Fleetwood Mac and other local bands including Strange Vine, Huxlee, The Get Down Boys, and Lacey Cowden.

This is kind of an interesting a la carte style beer event that you don't see too often. But you will definitely have it your way at the Local Brews, Local Grooves.

Thursday, August 21, 2014

The circle of life

Warning! Incoming first world problems post!

I've come across a problem, you see...

Do you remember the excitement of sitting at a fancy beer bar or strolling through the aisles of your local bottle shop and marveling at the endless bounty of beer choices in front of you? Or the reckless abandon of going to your first beer fest and darting from booth to booth to try the latest and greatest rarity from that one brewery you don't get in your area? Or even that first sip from the first time you tracked down a bottle of something called "Pliny the Elder"... That one green label beer your "beer friend" told you about.

After a while, you're high on life and the beer scene. You have tasted plenty of whalez (brah), you've traveled to some of your favorite breweries and tasted their finest barrel aged offerings, and even finally grown a respectable beard. You're really in the flow of the beer scene. I mean you obviously have good taste in beer reading material since you're reading this.

Time goes on and eventually you don't want to go to every beer fest. You've tasted it all! Why drive another 45 minutes to a beer fest in bum Fuck nowhere when you can go to total wine and pick up your favorite six pack? (Or more. I never leave total wine with less than $100 of beer. It's my target.) Why Chase those whalez when there are almost 3000 brewies in the United states?

This is the crux of it. I'm at this point. What is a beer man to do? Where does he find fresh love for the beer arts? I still enjoy beer... A lot. I still want to go to beer fests sometimes. If anyone has any advice on how to proceed, please let me know.